There is a great article in Ad Age this week. It details out how a couple of UK-based ad agencies (London Advertising, Creative Orchestra) are cutting straight through to clients with true transparency, little to no overhead, and a creative "direct buy" approach.
London Advertising has a production cost calculator on their site for potential clients to add up the costs of the services they need.
Orchestra considers themselves an "outsource creative department" who incubates talent. Great description.
Smaller, virtual pop-shops are springing up around St. Louis, partly due to recent layoffs and that darn necessity of a paycheck, and partly because taking ownership of your destiny feels too damn good to pass up.
What's appealing is that no admin gets between the creative aspect and relationship. There's such a purity to this concept, which is something that's lacking in most small and large agency workings.
It's like being "master of your domain", in a way.
I've a couple of friends who started virtual shops are they're a-popping. It will be fun to see how far they can take it and remain 100% true to their vision. I have a feeling they'll go far.
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